My Work

A collection of campaigns, content and initiatives that showcase what happens when creative storytelling meets strategic thinking in higher education.

Short Form Video

I create social-first short-form videos that turn campus moments, trends, and research into engaging stories designed to stop the scroll and connect with audiences.

Pirates Defy Gravity

Graphic Design

I create social-first graphics that balance strong visual storytelling, brand consistency and platform-native design to make complex ideas clear, engaging and worth stopping for.

*Please click the graphic to enlarge. Select graphics that are noticeably elongated, as they were built for a scrollable Instagram carousel.

By The Numbers

Stop The Scroll

I design scroll-stopping Instagram carousels and photography-driven posts that blend strong visual storytelling, intentional brand elements and platform-native design to create content that resonates with audiences and strengthens brand identity.

Writing Samples

I write clear, concise and engaging stories grounded in AP Style, with the ability to move quickly, adapt to breaking moments and turn complex information into accurate, audience-friendly messaging.

Strategic Guidance

I provide strategic guidance that shapes how universities approach social media, from developing the UNC System’s first social media AI guidelines and strengthening university-wide social media standards to launching ECU’s Pirate Creators Program (student creators).

Social Media AI Guidelines
- In 2025, I developed the UNC System’s first social media AI guidelines, establishing a framework for responsible AI use in university social media that addresses content creation, accessibility, verification, institutional data and AI-generated visuals.
Social Media Guidelines
- In 2025, I assisted with the first major update to ECU’s Social Media Guidelines since 2018, with a primary focus on strengthening standards for social media registration, content writing, profile requirements, and crisis communication and credibility.
ECU Pirate Creators Program Proposal
- I helped develop, implement and launch ECU’s first paid student creator program, securing a $40,000 annual budget to scale authentic student storytelling and strengthen the “show-don’t-tell” approach to social media.