Short Form Video
I create social-first short-form videos spanning trends, recruitment, research, student life, executive communications and emotional storytelling, always with a clear audience and strategic purpose.
*Please click the video to enlarge it for additional details.
Strategic Guidance
I provide strategic guidance that shapes how universities approach social media, from developing the UNC System’s first social media AI guidelines and strengthening university-wide social media standards to launching ECU’s Pirate Creators Program (student creators).
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In 2025, I developed the UNC System’s first social media AI guidelines, establishing a framework for responsible AI use in university social media that addresses content creation, accessibility, verification, institutional data and AI-generated visuals.
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In 2025, I assisted with the first major update to ECU’s Social Media Guidelines since 2018, with a primary focus on strengthening standards for social media registration, content writing, profile requirements, and crisis communication and credibility.
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ECU Pirate Creators Program Proposal
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I helped develop, implement and launch ECU’s first paid student creator program, securing a $40,000 annual budget to scale authentic student storytelling and strengthen the “show-don’t-tell” approach to social media.
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Graphic Design
I create social-first graphics that balance strong visual storytelling, brand consistency and platform-native design to make complex ideas clear, engaging and worth stopping for.
*Click any graphic to enlarge. Longer designs represent full, scrollable Instagram carousels.
Social Storytelling
I design scroll-stopping Instagram carousels and photography-driven posts that blend strong visual storytelling, intentional brand elements and platform-native design to create content that resonates with audiences and strengthens brand identity.
Writing Samples
I write clear, concise and engaging copy grounded in AP Style, with the ability to move quickly, adapt to breaking moments and translate complex information into accurate, audience-friendly stories.